The London Pass®: 100+ Things To Do – Includes Tower Bridge

A pass that feels like a London starter pack. The London Pass bundles access to 100+ attractions across the city and beyond, so you can mix giants like the London Eye with smaller, quirky stops without constantly paying at the door.

I like how the pass encourages smart routing by grouping major sights around areas you can string together. I also like the Go City app setup, which is made for planning day-by-day instead of guessing. One thing to consider: several headline attractions use timed entry or require advanced reservations, and that can make your schedule a bit more rigid.

You get a lot of famous names, but the real appeal is flexibility: pick a 1-, 2-, 3-, 4-, 5-, 6-, 7-, or 10-day option, then use your credits at each included site once. I also appreciate that your pass is valid up to one year from purchase, and once you start using it, it runs for the consecutive calendar days you bought (not 24-hour blocks). The possible drawback is that if you only use a couple of credits, the value can shrink fast.

Key things to know before you buy

• 100+ attractions for one flat fee, including major icons and specialty museums
• Timed-entry sites are common, so you need a plan for reservations early
• Go City app + mobile ticket makes day-of entry easier when it works smoothly
• Tower Bridge is included, and it pairs well with river time along the Thames
• A Thames Clippers river day is included, which can save you from hopping on and off the Tube
• You can only visit each included attraction once, so double-check what you want most

The Big Idea, One Pass Across the City

If you want the feeling of doing a greatest-hits London trip, this pass is built for that. You’re paying one upfront amount and then trading it for access to a stack of big sights, plus plenty of museums and oddballs. The more stops you fit into your available days, the more it stops feeling like a splurge and starts feeling like a strategy.

What makes it work is that London already has a natural “grid” of visitor zones. Westminster is its own world. South Kensington is a museum magnet. Greenwich pulls you toward boats, astronomy, and old-time London vibes. This pass nudges you to hop between those zones without paying separately for every entry ticket.

What doesn’t always work is assuming you can “wing it” for the marquee places. The pass is great when you book early for the timed entries, and less great when you show up expecting instant access.

Price and Value: When $135.75 actually feels fair

At $135.75 per person, the London Pass can be a solid deal, but only if you use it like a buffet, not like a snack. Your best move is to pick at least a handful of credit-heavy anchors, then fill the gaps with museums or smaller paid attractions.

Here’s the value logic I’d use:

• If you land on 4 to 6 included attractions that you’d otherwise pay for, you’re usually in the “worth it” zone.
• If your day mostly becomes wandering and free sights, you might feel like you overpaid.
• If you spend most of your time stuck managing timed entries, app syncing, or missed reservation slots, the pass can feel like it’s adding stress.

The good news is that the pass includes exactly the kind of high-demand sites that cost real money at the ticket desk: Tower of London, Westminster Abbey, St. Paul’s Cathedral, Madame Tussauds, and viewing experiences like The View from The Shard.

How the Pass Works in Your Hands (Go City app + credits)

The pass is delivered as a mobile ticket. You’ll get it right after ordering confirmation, and you can sync it in the Go City app using the Get ticket button. Each included attraction is tied to credits, and you generally need to use those credits by visiting the site during your active pass window.

Two timing rules matter:

• Your pass is valid for 1 year from purchase.
• Your pass starts when you first use it, and then it stays valid for the consecutive calendar days you bought, not 24-hour periods.

Also, each attraction can only be visited once. That means you should decide early if you want to do a “big day” around Westminster and then stop repeating similar stops later.

Reservations You Cannot Treat Like Optional

Some of the most popular attractions on this pass require advanced reservations. If you’re the type who plans loosely, reserve first or pick substitutes that don’t require a timed slot.

From the pass details you provided, these are specifically reservation-required:

• London Eye (reservations required)
• The View from The Shard (advanced reservations required, daytime visits only, last available slot to book is 5:15PM)
• Kensington Palace (advanced reservations)
• Madame Tussauds London (reservations required)
• Royal Albert Hall (reservations required)
• Hampton Court Palace (reservations required)
• Royal Botanic Gardens, Kew (reservations required)
• Kia Oval (reservations required)
• London Bicycle Tour Company sunset bike tour (advanced reservations)
• Science Museum (reservations required)
• The Postal Museum (reservations required)
• Apsley House (reservations required)
• Wellington Arch (reservations required)
• Jewel Tower (reservations required)
• Chessington World of Adventures Resort (reservations required)
• Eltham Palace and Gardens (reservations required)
• QUEENS Skate Dine Bowl (reservations required)
• Ranger’s House (reservations required)
• Florence Nightingale Museum (reservations required)
• Chelsea FC Museum & Tours (reservations required)
• Fuller’s Brewery Shop & Tours (advanced reservation required)
• Tottenham Hotspur Stadium Tour (tickets require reservations)

My practical advice: if you want Shard or London Eye, treat those as day anchors. Build the rest of the day around them, not the other way around.

Skyline and Big Views: London Eye, Shard, Monument, and Tower Bridge

If you do nothing else, you should do at least one “look down on London” moment, because it makes the rest of the city feel easier to understand.

Start with the London Eye. At 135 metres tall, it’s Europe’s tallest cantilevered observation wheel, with 32 glass pods representing London’s boroughs. Your time here is about 30 minutes, and reservations are required.

Next, go up again with The View from The Shard. You get access to the indoor viewing gallery plus the open-air Skydeck on the 72nd floor, with a panoramic guide and four digital photos included. Expect 2 hours on-site, and remember, it only covers daytime visits, with the last booking slot at 5:15PM.

For a different kind of skyline, check out The Monument to the Great Fire of London. It’s a memorial with an emphasis on history and views, and your visit is listed as 1 hour.

Then there’s Tower Bridge. It’s been over the Thames since 1894, and your Tower Bridge credit is listed as about 1 hour.

Finally, add a “ship and river” sight for extra wow. Cutty Sark is a tea clipper and you’ll spend about 1.5 hours, including the chance to walk right underneath the ship’s hull. Golden Hinde is another boat stop that takes you into life aboard an Elizabethan galleon and is about 1 hour.

Westminster to St Paul’s: Churches, cathedrals, and the grand central loop

Westminster is the London postcard district. If you anchor yourself there, the pass makes it easy to stack major sites.

Westminster Abbey is a UNESCO site and a core “London must-see.” Plan about 1 hour. Nearby, St. Paul’s Cathedral is an architectural centerpiece by Sir Christopher Wren, built after the 1666 Great Fire, and your visit is listed as 1 hour. St Paul’s sits near the Thames, which also helps if you’re mixing viewpoints with river time.

Two more religious sites round out the picture:

• Southwark Anglican Cathedral (listed 1 hour) connects to major London stories, including a baptism linked to John Harvard.
• The Guards Museum and Household Cavalry Museum aren’t churches, but they do give you the “ceremony and duty” side of royal London, with behind-the-scenes angles (about 1 hour and 2 hours, respectively).

Royal Fortresses and Royal Residences: Tower of London, Kensington, Windsor, and more

This is the part of the pass where you’ll feel the most “I am doing London” payoff, because these are the sites people fly for.

Tower of London is about 2 hours and covers everything from royal palace to prison to armoury, and even a former zoo.

Kensington Palace is 2 hours, but you must reserve in advance, and you’ll need to follow the included guide instructions.

If you want a bigger day-trip feel, go for:

• Hampton Court Palace (listed 3 hours, reservations required). This was Henry VIII’s home, with serious “power center” energy.
• Windsor Castle (listed 2 hours, admission included). It’s a Norman-era royal place with long-running royal residence status.

Closer to central grandeur, include:

• The King’s Gallery at Buckingham Palace (listed 1 hour, changing exhibitions from the Royal collection).
• Apsley House (listed 1 hour, reservations required). It’s the Duke of Wellington’s former home and has that famous “Number One, London” association.
• Wellington Arch (listed 1 hour, reservations required). Expect skyline and park views in a spot originally meant as a gateway to Buckingham Palace.

A medieval extra: Jewel Tower (listed 2 hours, reservations required). It’s tied to Edward III and the king’s treasures, and it’s a rare chance to see a piece of that fortress-era organization.

Tower Bridge Day plus River Time: Use the Thames Clippers credit smartly

The pass gives you a Thames experience via Uber Boat by Thames Clippers from Greenwich Pier. The key detail here is that you redeem your credits for a River Roamer pass with unlimited use for one day and hop on and off as you like.

Your planning benefit: when the Thames Clippers route hits landmarks every 20 minutes, you can treat the river like your moving “sightseeing street.” It’s a good match for a day that mixes central sights with Greenwich-style stops.

Two extra Thames-adjacent ideas:

• The National Maritime Museum is about 2 hours and is one of the best ways to deepen your “sea England” vibe.
• Jason’s Trip is a 1 hour canal boat ride on an operating canal boat that’s been running since 1951.

And if you’re tempted by more water, remember: a river taxi style ride may not feel like a full guided cruise experience. Plan your expectations around hopping and views, not narration.

Museums that work when London weather turns (and when you want depth)

Some of the best pass value comes from museums. They’re predictable for timing, and you can slow down without ruining your day.

Here are the major museum picks and what you’ll get:

• British Museum (about 3 hours): massive scope of human history and culture. Your pass entry includes an audio guide arrangement described in the details.
• Natural History Museum (about 2 hours): world-class science and nature collections, a strong choice for families or anyone who loves “wow, that’s real” moments.
• Science Museum (about 2 hours, reservations required): known for making science understandable, with an IMAX option mentioned in the description.
• London Transport Museum (about 1 hour): transport and how it shaped modern London.
• Postal Museum (about 1 hour, reservations required): communication history and Mail Rail elements.
• London Museum Of Water & Steam (about 1 hour): steam engines and working history, with an interactive Splashzone mentioned for families.
• London Canal Museum (about 1 hour): canals from industrial backbone to modern leisure.
• Royal Air Force Museum London (about 2 hours): aviation history and aircraft-focused exhibitions.
• National Maritime Museum (about 2 hours): Britain’s seafaring story.

Smaller, more specific stops can be great “energy reset” credits:

• Freud Museum (about 1 hour): Freud’s study, his couch, and a collection of ancient items.
• Charles Dickens Museum (about 1 hour, last admission at 4PM).
• The Cartoon Museum (about 1 hour): British cartoons across centuries.
• Museum Of Brands, London (about 2 hours): product packaging story by decade.
• The Foundling Museum (about 1 hour): the Foundling Hospital story and its 18th-century roots.
• Guildhall Art Gallery (about 1 hour): art treasures and portraits tied to London’s story.
• Estorick Collection of Modern Italian Art (about 2 hours): early 20th-century Italian art.
• Benjamin Franklin House (about 1 hour): the only remaining Franklin residence mentioned here.

If you like learning without a huge time commitment, build a “museum sandwich” day: one big anchor like the British Museum, plus one smaller emotional hit like Freud or Dickens.

Kew, Greenwich, and classic London afternoons

If you want a calmer pace, these stops give you space to breathe and look longer.

Royal Botanic Gardens, Kew is about 1 hour and is listed as requiring advanced reservations. It’s UNESCO-listed, and the description points to gardens, glasshouses, and galleries.

Royal Observatory Greenwich is about 1.5 hours and centers on astronomy and Greenwich Mean Time, including Flamsteed House and the Prime Meridian.

Ranger’s House in Greenwich Park is about 1 hour, but it requires advanced reservations. The Meridian line passing through its grounds is the standout detail.

Add a garden pause near Chelsea:

• Chelsea Physic Garden (about 2 hours): a research-focused garden with conservation and plant species mentioned in the description.
• Keats House (about 1 hour): John Keats’s Georgian villa, gardens, and a program of tours and poetry performances mentioned in the listing description.

Art, film, and the “only-in-London” fun stops

Not every credit has to be serious. This pass includes plenty of hands-on or pop-culture choices.

Contemporary and visual art:

• Moco Museum London (about 2 hours): modern art and rotating exhibitions, with a gift bag mentioned in the details.
• Frameless (about 1.5 hours): a ticketed art experience built around famous artworks and themed galleries.
• Keats House again works here if you like literature + setting.
• The Fan Museum (about 2 hours): restored Grade II listed buildings with historic fans.
• Keats House is also a “quiet curiosity” stop with a calm garden feel.

Cinema credits:

• Curzon Mayfair, Curzon Soho, and Curzon Bloomsbury are all listed as 2 hours each, with references to premieres, gala events, and film festival setups.

Film and TV walking tours:

• Brit Icon Tours (about 2 hours) offer theme options like Doctor Who, Harry Potter, James Bond, Sherlock, The Crown, and more. Reservations are required.

Offbeat fun:

• London Zoo (about 3 hours) in Regent’s Park, good for families and anyone who wants a full afternoon.
• London Bike Tour Company: either a self-guided rental or a sunset tour. Bike hires can be redeemed from 9:30AM. The sunset option requires reservations.

And if you want food-adjacent play:

• QUEENS Skate Dine Bowl (about 2 hours, reservations required): the mix of ice rink, bowling lanes, and arcade games.
• Swingers City (about 1 hour) and Swingers West End (about 1 hour): nine-hole mini golf at set times listed in the details, good for a low-effort break between bigger sights.
• Chessington World of Adventures Resort (about 4 hours, reservations required): theme park energy outside central London.

Sports and stadium tours: pick your team, then check the crowd

If you’re going to spend time, you might as well spend it somewhere you care about.

• Kia Oval (about 2 hours, reservations required): cricket ground history, including the Ashes birthplace detail and hosting of FA Cup Final.
• Emirates Stadium (about 2 hours): Arsenal stadium tour and the Arsenal museum.
• Tottenham Hotspur Stadium Tour (about 1.5 hours): stepping out onto the pitch and a tech-forward stadium experience described.
• Allianz Stadium Twickenham (about 2 hours): rugby union focus plus the World Rugby Museum.
• Chelsea FC Museum & Tours (about 2 hours, reservations required): changing rooms access and museum tour style described.

For many sports fans, these credits feel like the pass pays you back in pure excitement. For everyone else, they’re still a good option if you want a structured indoor experience or a change of pace from museums.

Royal ceremony, military museums, and ceremonial London

These stops are for people who like the “how it works” side of London pageantry.

• The Guards Museum (about 1 hour): unique because it was not originally intended for public view.
• Household Cavalry Museum (about 2 hours): a behind-the-scenes look with a view into working stables mentioned through a glazed screen.

These pair well with the fortress and palace sites because they keep you in the royal narrative instead of jumping to totally unrelated themes.

Icon personalities, pop culture, and quirky museums

If your group includes different interests, these are the crowd-pleasers.

• Madame Tussauds London (about 2 hours, reservations required): red carpet vibes, famous figures, and the Royal Palace Experience described.
• Museum Of Brands and Cartoon Museum: lighter tone, easy to do in short bursts.
• Jason’s Trip (about 1 hour): a living-history canal boat that adds “London infrastructure” texture.

Also worth noting:

• London Canal Museum and London Museum of Water and Steam are excellent when you want the more practical, engineering side of the city.

Day plans that work: building a simple rhythm with timed stops

To keep this pass from turning into a mad dash, I’d plan around two anchors per day.

A good approach:

• Day anchor A: a timed-viewing or reservation-heavy stop like London Eye or The View from The Shard.
• Day anchor B: one major site that doesn’t break your timing, like Tower of London or St. Paul’s Cathedral.
• Fill in the gaps with a museum or garden where you can enter without frantic timing, like Freud Museum, Keats House, or Natural History Museum.

If you have only 2 days, I’d focus on stacking nearby clusters:

• Westminster + St Paul’s + one museum day
• Then Greenwich or Kew for a calmer afternoon, using the river boat credit to reduce transit friction

If you have 3+ days, you can add the “big day trips” like Windsor Castle or Hampton Court Palace without feeling like you’re always rushing.

Should you book the London Pass?

Book it if you:

• Want to hit major icons like Tower of London, Westminster Abbey, St. Paul’s Cathedral, plus at least one big view (Eye or Shard).
• Are willing to handle reservation-required sites early, especially Shard, Kew, and the big-ticket indoor museums.
• Like the idea of using the pass like a schedule builder, not a last-minute ticket workaround.

Skip it if you:

• Only have a day or two and you’re not interested in reservations or planning timed entry.
• Prefer slow travel with lots of free wandering and don’t see yourself using multiple included credits.
• Know you might be frustrated by app syncing or ticket download hiccups. The pass depends on the mobile ticket system, and that can be a stress point if tech is unreliable.

If you want my simplest rule: buy it when you can name your must-do list (Eye or Shard, plus 2 to 4 more), then build the rest of your days around those anchors.

FAQ

How many attractions are included with the London Pass?

The London Pass includes access to 100+ attractions.

Is Tower Bridge included?

Yes, Tower Bridge is included.

Do I need reservations for the London Eye?

Yes. The London Eye requires reservations.

Do I need reservations for The View from The Shard?

Yes. The View from The Shard requires advanced reservations, and it’s limited to daytime visits, with the last available slot to book listed as 5:15PM.

Which included attraction credit is tied to the Thames Clippers river ride?

The pass includes Uber Boat by Thames Clippers from Greenwich Pier. Your credits can be redeemed for a River Roamer pass that provides unlimited use for one day.

How long is the pass valid after you start using it?

Your pass is activated when you use your first attraction, then remains valid for the number of consecutive calendar days purchased.

How long is the pass valid from the purchase date?

Your London Pass is valid for 1 year from the date of purchase.

What’s included in the pass price?

The pass includes digital credits for admission to the listed activities and access through the Go City app (including a PDF guide).

Are food and drinks included?

No. Food and drinks are not included, unless specified for a particular activity.

Can I cancel for a full refund?

Yes. Free cancellation is available if you cancel at least 24 hours in advance for a full refund.